BA硕士研究生招生简章.pdf

Master in International Brand Management • • • • • • international degree Master of Arts study in Hamburg 2 years, full-time state recognized and accredited degree brands and advertising on a global scale unlimited career opportunities Who is the International Brand Management (IBM) designed for? As a recent graduate, with our without prior working experience, you want to launch your career on the global stage and in all industries where brands touch the heart of consumers. You are ambitious and looking for developing your skills allowing you to excel in the fast-moving and accelerating global business world. You have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea or Schwarzkopf and want to experience how East meets West, and are curious to explore new cultures. Take the first step of your global career with us. What are our prerequisites? You have • a strong interest in international marketing, brand management and in latest marketing trends (big data, digital media etc.) • the desire to forge a truly successful global career • an undergraduate academic degree in any study discipline (Bachelor’s degree equivalent to 180 credits (ECTS) is required) • Knowledge of English is mandatory (English skills at Level B2) How to kick start your career? Build the foundations for a successful global career and develop an international mind-set with the new Master Degree in International Brand Management. This 2-year program provides unparalleled exposure to the Western and Eastern way of doing business. Power your learning in a unique combination of core and elective courses, taught in English and in exclusive setting. Collaborating with well-known companies, you experience business in the classroom and on projects across different business sectors and product categories. Why Brand Academy? 5 reasons to choose this master program: 1. Relevant. Focusing on key success know-how and skills in no. 1 business topic ‘brands’ 2. International. Intercultural community of students and lecturers ensuring global perspective 3. Practical-oriented. Merging scientific thinking with practical expertise and latest trends (big data, digital marketing etc.) 4. Exclusive. Limited number of students ensuring a creative, inspiring and personalized atmosphere 5. Career-oriented. Target is to build an active network for your future The Brand Academy is a private governmentally recognized university, the 1st worldwide focusing on brands. Our location is Hamburg, one of the top 10 biggest cities of the European Union. Our programs are governmentally accredited and recognized worldwide. We teach the knowledge of brand management, design and communication, and we promote intercultural, targeted networking to help our students to develop personally during and after their studies. Fees and Funding To enable us to provide closer support for students from countries outside the EU, the course fees for them are ¤ 6,840 (¤1,140 p.m.) per semester. Furthermore a one-off fee of ¤ 2,700 will be charged for matriculation and examinations. Due to the long-term cooperation with Beijing Normal University the students of BNU will be granted a discount of 10% on tuition fee. IBM Program Structure 1st Term 2nd Term 3rd Term 4th Term International Brand Management Corporate Branding Politics and Law Practice Transfer Project International Marketing Research Intercultural Competence II International Management Master Thesis Intercultural Competence I International Product Development Sales and Supply-ChainManagement Business English for Marketing Statistics Transnational Brand Communication Financial Management Elective Module I – Specialisation* Elective Module II – Specialisation* *Students can choose between two electives from the brand academy master program‘s elective portfolio For more information please visit: www.brand-acad.de Prof. Dr. Simone Roth Program Director Prof. Dr. h. c. Shan Fan President of the Brand Academy Master in International Brand COMMUNICATION • • • • • • international degree Master of Arts study in Hamburg 2 years, full-time or part-time program 3 areas of specialisation state recognized and accredited degree worldwide career opportunities Who is the International Brand Communication (IBC) designed for? As a recent graduate, with our without prior working experience, you are ready to begin your career on the global stage and in the advertising industry, where brands touch the hearts of consumers. You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising, as Strategic Planner, Account Manager, Consultant or Creative Director. Take the first step of your global career with us. What are our prerequisites? You have • a strong interest in international marketing, brand management and in latest marketing trends (big data, digital media etc.) • the desire to forge a truly successful global career • an undergraduate academic degree in any study discipline (Bachelor’s degree equivalent to 180 credits (ECTS) is required) • Knowledge of English is mandatory (English skills at Level B2) How to kick start your career? Build the foundations of a successful global career and develop an international outlook with our new Master’s Degree in International Brand Communication. This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialisation, taught in English. Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries. 5 reasons to choose this master program: 1. Relevant. Focusing on key success know-how and skills in no. 1 business topic ‘brands’ 2. International. Intercultural community of students and lecturers ensuring global perspective 3. Practical-oriented. Merging scientific thinking with practical expertise and latest trends (digital media, interaction design) 4. Exclusive. Limited number of students ensuring a creative, inspiring and personalized atmosphere 5. Career-oriented. Target is to build an active network for your future Why Brand Academy? The Brand Academy is a private governmentally recognized university, the 1st worldwide focusing on brands. Our location is Hamburg, one of the top 10 biggest cities of the European Union. Our programs are governmentally accredited and recognized worldwide. We teach the knowledge of brand management, design and communication, and we promote intercultural, targeted networking to help our students to develop personally during and after their studies. Fees and Funding To enable us to provide closer support for students from countries outside the EU, the course fees for them are ¤ 6,840 (¤1,140 p.m.) per semester. Furthermore a one-off fee of ¤ 2,700 will be charged for matriculation and examinations. Due to the long-term cooperation with Beijing Normal University the students of BNU will be granted a discount of 10% on tuition fee. IBC Program Structure 1st Term 2nd Term 3rd Term International Brand Communication Consumer Psychology and Insights Int. Media Planning and Campaigning Strategies Theories of Media and Communication Science Int. Creative Leadership and Agency Management Open Innovation & Digital Thinking Creative Conception and Storytelling Semiotics and Visual Aesthetics Brand Agency Simulation Game English for IBC Intercultural Competence Project Work Elective Module I – Specialisation* Elective Module II – Specialisation* Elective Module III – Specialisation* 4th Term Master Thesis *Students can choose between three areas of specialisation: Strategic Planning, Account Management, Cross-media Creation For more information please visit: www.brand-acad.de Prof. Dr. Yonca Limon-Calisan Program Director Prof. Dr. h. c. Shan Fan President of the Brand Academy